The fast-growing site is the king of social networking among Japanese users, and it really rakes in the online ads
http://www.businessweek.com/globalbiz/content/aug2008/gb20080826_228835.htm?chan=technology_technology+index+page_top+stories
Mixi is a social networking site, similar to Facebook and MySpace, based in Japan. Mixi users claim that it is "tailored for Japanese users, and that they do not even know Facebook and MySpace have Japanese-language sites. Mixi originally launched as eMercury in 2004, two years before MySpace. The secrets to its success include a "squeaky-clean" image and the target marketing opportunity for companies to target the exact groups that they are looking for.
I found this story interesting because many college students are members of social networking sites today. Also, being that Japan is so tech-savvy, I wanted to see what they were doing differently from our social networking sites. The answer is actually not much- Mixi is just much more popular because it began before our sites and it is catered particularly for the Japanese.
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